A journey map starts with a persona. But what if you have more than one persona with a similar journey? You can create separate journey maps for each persona and work on improving their specific experiences. But you can discover additional insights by having these personas together on the same map. Comparing their experiences and finding out how these personas interact will give you a whole new perspective on things. We’ll start the session with what multiple-persona journey maps are and when it’s best to use them. We’ll walk you through a typical journey that everyone can relate to — an e-commerce store journey — and show you how to visualize multiple-persona journeys in UXPressia to generate insights and action plans for your product or service improvements. Plus, there’ll be a Q&A session at the end of the event. 👥 Who is it for? The event will be interesting for product leaders, researchers, UX/UI designers, marketers, CX leaders, and everyone interested in building human-centric products and companies.