This is an online course, which will cover the very important stage of how to choose and implement user studies and experiments to the test design hypotheses: - How to prioritize the design hypotheses? - How to choose which UX technique is the appropriate one? - Which are the right UX metrics? - Types of studies with users: A. "within-subjects" design B. "between subjects" design Who will benefit: - Product managers/product owners - UX / Product designers - Digital marketers - Software developers - Business owners/ Startuppers / entrepreneurs - Other key stakeholders involved in the development of digital products
Online