Over 2 days, you'll learn how to apply human-centered design strategies based on the psychology and neuroscience of user emotion, cognition and behavior. Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are and how they operate, with a focus on deepening their ability to build emotionally intelligent technologies and campaigns. The modules cover essential lessons in the science of user cognition and emotion, with practical lessons on crafting motivating communications, handling stress, managing users' willpower and using emotional design to boost engagement, conversions and loyalty. This class will teach you how to translate emotional insights into digital strategy, campaigns and creative content.
193 Augusta Ave, Lower level