Behavioral Design Workshop By Dr. Susan Weinschenk Ph.D. - CEO TheTeamW Learn how to apply recent research in brain and behavioral science to engage, encourage, and persuade the people that use your products and services. In this fast-paced interactive workshop we share the latest research on how people see, pay attention, decide, and what motivates people to take action. You will learn and practice how to apply this science to the design of your products, services, and spaces so that people will be engaged and persuaded to take specific action. During the workshop you will practice applying what you are learning to practical product, interface, and interaction design. After the workshop you will take with you a summary of what you have learned and be ready to apply the ideas and techniques to your own projects. Day 1: Vision and Design The pre-attention area visual cortex and implications for visual design to grab attention The geon theory of object recognition and implications for icon design The fusiform area of the mid brain and its effect on images of faces The critical role of peripheral vision Q&A Day 2: Decisions and Mental Models The role emotions and confidence play in decision making Habit vs. goal directed decisions Grouping and partitioning Mental models and design Generational differences in the use of technology Q&A Day 3: Motivation and Case Study The 7 drivers of motivation and how to use them to encourage specific behaviors, including the Need to Belong, Instincts, Habits, Rewards, the Power of Stories, Tricks of the Mind and the Desire for Mastery The Behavioral Design Process Case Study Redesign where you apply everything you have learned Q&A
Online